FACE® Campaign

What is involved in FACE? How will it be delivered?
How will the impact of this programme be evaluated?

The FACE campaign is a health awareness intervention programme geared at young people.

FACE stands for:
Faithfulness
Abstinence
Condom use
Education

This is a good campaign concept that is adapted and integrated into workshops that are targeting teenagers. FACE is a two-tier campaign: the first phase emphasising reduction of sexual partners with the aim to abstain from sex until adulthood primarily designed to develop refusal tactics and increase one’s self control; the second phase questions the sexual practices of teenagers in general, where protection and basic awareness are addressed.

The FACE campaign will be incorporated into planned education workshops, to keep in touch with the trends and challenges of youth. The use of youth participatory techniques in HIV/AIDS awareness is crucial at this preventive stage, to increase behavioural change and provide access to knowledge, skills and attitude all currently vital in youth development. FACE hopes to do this through motivational support coupled with modern, strategically designed educational materials such as pamphlets, posters and information packages on current HIV/AIDS issues and prevention and T-shirts, key-chains and CD for promotional value.

The objective of the FACE campaign is to evoke a positive response and interest from youth and an evaluation will be conducted to ascertain the impact of this programme. This study will follow other successful campaigns that are currently running in other countries, where running surveys before, during and after campaigning assesses the outcomes. Through the use of pertinent psychosocial scales, the evaluation of this programme will give an overview of current issues in the area of HIV/AIDS prevention, which will aid the reviewing of needs assessments and analysis of the effectiveness of promotional material aimed at youth.